Advanced Internet Marketing

This is a simple technique that I use to get pages ranking quickly and easily for competitive queries. I’ve used it time and again to get my clients visibility in highly competitive areas. It is a simple technique designed to manipulate the flow of pagerank on an old, well linked domain name.

This technique is similar to using nofollow to sculpt pagerank on internal pages. It’s just a more effective way of getting pagerank to important pages, and keeping it there. This can be a great way to get pages ranking quickly on a site that has a dated structure or bad information architecture.

Step 1
Find the keywords you want visibility for (Take a look at my post on finding moneymaking keywords for help).

Step 2
Write up some good content focused on the target keywords. Try to get 500 words of good content. Keep the webpage as simple as possible and optimise it with suitable H1 tags and title tags. Include one call to action (like an email or form link) but remove all navigation bars or any other links on the page.

Step3
Link to this page direct from your homepage.

Step 4
For usability (and to get traffic moving) it is important that we link to the homepage from this new page too. This is where a webpage will leak pagerank back to the homepage…. To prevent this, we do the following:

The link to the homepage from your new page should be done using Javascript. The search engines will not follow this and won’t distribute pagerank back to the homepage, so your new keyword focused page will accumulate pagerank, without leaking like a broken bucket!

You can do the same thing using a simple Flash movie file too!

The code used on the link:
<a href=”javascript: homePage()”>Back to the homepage</a>

The Javascript in the head of the new page:
<script src=”../../javascript.js” type=”text/javascript”></script>

And finally the Javascript in the “javascript.js” file:
function homePage() {
location.href = ‘http://www.advancedinternetmarketing.co.uk’;}

You can also disallow access to the js file using robots.txt so the search engines won’t find anything suspect. I found this technique on SEOmoz, but I’ve had so much success with it recently I thought I’d put it out there!