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	<title>Advanced Internet Marketing &#187; eBay</title>
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		<title>eBay to expand into Jobs, Property and Travel</title>
		<link>http://www.advancedinternetmarketing.co.uk/ebay-to-expand-into-jobs-property-and-travel</link>
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		<pubDate>Mon, 27 Oct 2008 21:41:00 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[News and Events]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[Finance]]></category>
		<category><![CDATA[Property]]></category>
		<category><![CDATA[Recruitment]]></category>

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		<description><![CDATA[eBay.co.uk is looking to diversify its auction model into new business areas. It was revealed that the site was in talks with several big brands to support its move into Jobs, Property and Travel. eBay Motors The site&#8217;s &#8220;Motors&#8221; channel is its most successful niche development. Although eBay has tried to make a travel channel [...]]]></description>
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		<title>Last Click Wins? The Online Marketing Lottery</title>
		<link>http://www.advancedinternetmarketing.co.uk/last-click-wins-the-online-marketing-lottery</link>
		<comments>http://www.advancedinternetmarketing.co.uk/last-click-wins-the-online-marketing-lottery#comments</comments>
		<pubDate>Fri, 10 Oct 2008 08:30:00 +0000</pubDate>
		<dc:creator>Paul</dc:creator>
				<category><![CDATA[Thoughts and Ideas]]></category>
		<category><![CDATA[Clickstream Analysis]]></category>
		<category><![CDATA[E-Commerce]]></category>
		<category><![CDATA[eBay]]></category>
		<category><![CDATA[Last Click Model]]></category>
		<category><![CDATA[Online Marketing]]></category>

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		<description><![CDATA[The &#8220;Last Click&#8221; model is a system that attributes a sale to the online marketing channel that got the sale. So if a user clicks on your PPC ad on Google and proceeds to buy from your website, PPC is attributed the sale. If we know that PPC generates 40% of your weekly sales, you [...]]]></description>
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