Web Design Derby

Websites are slowly taking over bricks and mortar shops. Websites(and therefore web design as a service) is superior in so many ways.

Humans strive to save time – and websites save time.

You no longer have to travel to the town centre to get to a shop to enquire about a service.

All you have to do now is pull your phone out of your pocket, Google search a website, find the number (which should be easily found!) and call the company.

We always want the fastest solution possible so as long as not too much quality is sacrificed.

In the instance of websites, not a lot at all is sacrificed, perhaps just that face to face touch.

Most companies don’t do well at making the most of their face to face interaction opportunities at their shops anyway.

With that in mind – websites are extremely important in this day and age for every business out there.

Therefore, the design of your website has to be excellent. This is your new shop.

This is the place that people judge your business from and decide whether they want to exchange their money or time with you.

Slowly but surely everyone is coming round to this fact. Most businesses out there have a website.

Those that have not yet got a website are simply delaying the inevitable as we progress further towards a digital world.

Our speciality is in driving revenue to our clients’ businesses. There are many factors that contribute to this when making money through digital marketing.

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First of all, you need someone to actually see your digital marketing.

Whether you need them to see your advert, your website or your social media profile – this is the first key step. You can have the best looking website in the world but if no one sees it, no one will buy your product or service from you.

Placement is particularly important.

You want to find the very best kind of client out there for you and we all have a ‘best’ client.

Usually this is the customer that pays the most money but requires the least amount of time to make said amount of money.

This means that you need the advert (again, website, Google Ad, social media profile etc.) seen by this kind of person.

If you have not yet cracked this part of the equation (getting your advert seen by your favourite types of clients) this is something you need to handle before you look at design.

We need something to convert before spending any significant time or money expense on an excellent design. We would recommend our Search Engine Optimisation services, Google ads or social media ads to get found by your favourite customer.

One of our specialities is in finding the most suitable method in getting these best paying customers to your advert. This just requires us to chat with you and get a deeper understanding for your business and sales cycles.

Once this part of the puzzle has been solved we can focus on converting your favourite customer.

Getting your favourite customer to your website is no use if the website does not effectively solve their needs.

Do they just need an easy to find contact form and a fast loading website?

Or will the customer need to be doing in-depth reading about your background and skills before even considering making a call to you.

Either way, a bespoke approach is almost always going to be needed.

A website is a business solution and the solution needs to revolve around your specific business and the customers that will be visiting your website.

We understand this and can do virtually anything on a website.

At the same time, we believe simplicity is normally the best approach to take. Overcomplicating things is usually unnecessary.

Clear, concise strategy on how to best convert your visiting customers without too much smoke and mirrors is probably the way to go. Either way, our team is versatile and designing every day.

We will be able to create the design necessary to make your website perform as well as it possibly can.

Designing effectively 

Many people perceive this to mean that your website needs to have the ability to sing and dance – but that is not really the case.

A good website design is one of which that meets the needs of your potential client. In order to do this, you need to have a strong understanding of the kind of client that is landing on your website and how they got there.

Did they get to your website because they already know your company? (AKA they searched for your business name).

This company needs a website design company more than they need an SEO service.

They already get visitors to their website and now the design needs to convert these potential clients into paying clients. The design approach is going to differ from company to company but it is essential that the needs of the customer are thought about first.

Why are they on your website?

Which service might they want from you and why?

Does your website design translate trust and professionalism?

Have you answered questions that your potential customer might have?

Do the colours and feel of the website reflect your product and service?

Can the potential customer easily navigate the pages?

And so on.

All of these things and more need to be thought about when creating an effective design that will actually get results.

On the other hand, you might have an unknown company that has used SEO to generate traffic to the website. Now your design has to think about a whole different set of needs compared to the company that is already known by the potential customer.

The customer will be thinking things like: can I trust this business?

Are this business professional?

Does this business actually know what they are doing with the product and service they are trying to sell?

Can I easily get in contact with this company in some way?

These are all worthy questions.

If you need web design, just get in contact!